2018-2022 | College of Literature, Science, and the Arts
Student Recruitment
Purpose: Projects created with LSA Student Recruitment to create a cohesive experience for prospective students, many include market research of the target audience. While I was at LSA we had major focuses on recruiting students from underrepresented minorities and also using authentic photography of actual, current students. I art directed photoshoots to ensure that photography met the goals of each piece.
Format: Prospective students see a lot of recruitment material. So it was always important to use unique but functional formats in both print and digital that met the needs of each piece.
Graduate Programs Brochure
This piece contains a suite of materials including a gatefold brochure, area of study inserts, and an additional insert template for departments. The gatefold was intentionally chosen here to maximize flexibility for recruiting staff and make it easier to update portions of the brochure over time.
Undergraduate “Mini” Viewbook
This piece was developed at the start of the pandemic when in-person recruiting was completely eliminated for recruitment staff. Working within a revised budget to switch recruitment to mail-only, we developed a compact but engaging mailer.
Web Designs
Created UI, hero, and inline image design for new undergraduate recruitment pages on LSA website.
Email Designs
A series of emails sent to admitted students to encourage matriculation.
